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BUZZWORD COMPLIANT DICTIONARY
B
BAU: Even old standbys can become acronyms. This one is the much bandied about
corporate term for "business as usual."
Nominated by Leslie Nelson
b2b space:
See "space."
B2A: Business-to-anybody.
A business concept born of desperation.
B2B:
Business-to-business was too traditional sounding. B-to-b was too clunky. But B2B is
way-cool and much easier to work into headlines and ads.
B2B2C: The abbreviation insanity
continues. Now we have Business to Business to Consumer.
Nominated by Jim Cook
B2C: The
consumer version of B2B.
B2E:
Business-to-everybody. Sounds a bit greedy, doesnt it?
B2G: You guessed it: Business-to-Government. With the government being the largest
employer in the U.S., it's BIG business.
Nominated by Maria Dittrich
baby bump: Term used steadily on "ET" and celebrity talk shows to describe
pregnant women (celebrities) when they start to show. "It's
amazing how well she's hiding her baby bump."
Nominated by Blaine Crandell
backbone provider: A company that provides Internet access to Internet Service Providers (ISPs).
Official name: Network Service Providers (NSPs).
back-sourcing: When outsourcers fail to deliver quality, service or cost effectiveness,
companies will bring the job back in-house. As in: "It's time to back-source this
one, because we've lost control of what we're doing."
Nominated by Randall Becker
bad
cosmetics: Another favorite at Enron. Any action or
practice that would reflect badly on the company. Enron memos noted that there was great
concern about "bad cosmetics being aired publicly," particularly in the Wall
Street Journal. Outside the corporate world, it's known as "dirty laundry" or
"dirty linen."
Nominated by Billy McCormac
BAFO:
Business acronym for Best And Final Offer.
Nominated by
Scott Haddon
baked in: Corporate-speak for "included." "The shipping costs are already
baked into the list price."
Nominated by Mike Whitaker
bake-off:
Contest where competing vendors submit their products for head-to-head
performance tests in hopes of winning the customer's
business. "We had 7 vendors in the bake-off."
Nominated by
Tanya Katz
bandwidth (technical):
It was a huge issue in the late 1990s, but seemingly forgotten now that people can get
cable modems and DSL.
bandwidth (as applied to people):
Technology truly has permeated our lives when we start applying tech terms to people. So,
whats your personal bandwidth like? Expect to hear it from your boss soon. It means:
How much extra time do you have to take on new projects?
Nominated by Jill Whalen
barcode rape: When trade show "booth bunnies" grab you by the name tag and swipe the
barcode (to earn a commission) before even talking to you about the products or services
they offer.
Nominated by Jennifer Willsey
Barneyware: The purple dinosaur may have faded from the scene, but his legacy lives on.
Barneyware is anything that has little or no substance. Example: A joint press release by
two companies that have nothing new to announce, but in order to generate media attention
declare their mutual admiration for each other. In effect, the release says nothing more
than "I love you, you love me, we're a happy family."
Nominated by Dave Jilk
barn raising: Borrowed from a simpler time, it means to solve a difficult problem by
pulling staff and resources from the four corners of the company to develop a solution.
"We'll need to do a little barn raising to solve this one." The term IS more
palatable than "multi-functional task force."
barrybonds:
Financial instruments that have an impressive growth rate -- but also a
high risk factor.
Nominated by
Edward Bania
b-blog: A Web log created to share serious business insights and information, not just
personal, inane rantings.
BDN: A Big Damn Number. Frequently used by sales and marketing types to emphasize
value. For example, a $5,000-a-month savings isnt nearly as impressive as the annual
BDN -- $60,000.
Nominated by Craig Ogan
Bear
Market Depressive Syndrome (BMDS): Now's there's a
medical term for the overwhelming sense of inadequacy, shame and regret you feel whenever
the stock market takes a dip. Coined by Dr. John W. Schott, an author, practicing
psychiatrist and portfolio manager for Steinberg Global Asset Management. (No joke!)
Nominated by Billy McCormac
bee break:
Sneaking off to the bathroom in the middle of dinner to check e-mail on
your BlackBerry, PDA, etc.
beer googles: Searching the ’Net while intoxicated
Nominated by Tony Phipps
beggarware: Any free
software, generally downloaded from the Internet, where the author "begs" for a
donation to help support continued development.
Nominated by John Merritt
belly-buttons: The Web world counts
eyeballs. The insurance and managed care industries count belly buttons. One person equals
one belly button. So an insurance policy that covers five belly buttons actually covers
five distinct individuals. The managed care folks say, "That program impacts 3
million belly buttons." We're not sure if there's a difference between
"innies" and "outties."
Nominated by Lisa Kaiser
Below Zeros:
This is a marketing term, not a temperature. Theyre customers who cost more to serve
than they return in value. Example: A customer who ties up a salesperson for 45 minutes
while trying on 14 pairs of Gucci shoes, then buys a six-pack of tube socks for $1.98,
complains about the price and walks out. Also known as BZs.
bench: Its clear that
business is still dominated by men. Otherwise, there wouldnt be so many
testosterone-driven sports terms masquerading as business phrases. "Weve got
bench," the salesman assures the customer who wants to know if the company can
deliver as promised. "We need bench," complains the manager whose department has
been running two down for the past six months. In other places, "bench" is the
justification for an excessive number of excessively-paid executives sitting in
gargantuan offices.
Nominated by Geri Modell
best of breed:
One of the top honors at Westminster, but in the tech world its supposedly the top
software or hardware in its class.
Nominated by Craig Ogan
best practices: A term bandied about in business management circles and describes business
tactics (and strategies) used in successful companies. The term, however, can be
misleading. While "best practices" seems to imply success, they may have nothing
to do with the actual success of the company.
Nominated by Jim Cook
betamaxed:
It's what happens when the "best" technology loses out to lesser technology in
the marketplace. Coined during the VCR wars when VHS became the standard over the
"superior" Betamax format. Since then the process has been perfected by
Microsoft's marketing department.
bettys: Once a name for the girls (perfectly oiled and wearing string bikinis) who
waited on the sand while their boyfriends rode the waves. The new bettys are now the ones
hanging ten (and the guys are beginning to watch, thanks to the movie "Blue
Crush."
Nominated by Mark Worden
BFO:
Blinding Flash of the Obvious. "Jack is having
another one of his BFO moments."
Nominated by
Anna Sterling
BHNC: Big Hat, No Cattle. Another way of saying "all talk, no action."
Nominated by Patricia Bonnstetter
BHAGs: Big
Hairy Audacious Goals. A BHAG gets people's creative and competitive juices flowing.
Coined by authors James Collins and Jerry Porras, but now a favorite of pricey
consultants.
Nominated by Greg Foltz
bio
break: Meeting-speak for "bathroom break."
"Let's take a short bio break before moving on to action plans." Of course,
coffee is served during such breaks at business conferences, resulting in the need for
more bio breaks.
Nominated by Derek Moyer
biocolonialism: The taking of knowledge and biological resources from an indigenous people
without compensation. Frequently practiced by drug companies, which have discovered that
some medical remedies of "primitive" tribes are far more effective (and
profitable) than those produced by modern science. Also known as biopiracy.
Nominated by Janet LoFurno
BIRGing: Sports psychology term to describe how fans boost their own self esteem by
Basking In Reflected Glory of their favorite team. It's what makes fans paint their faces
in team colors, secretly listen to games during work, and spend a small fortune buying
team logo-laden apparel and goofy-looking bobbleheads.
Nominated by Mark Worden
bitching post:
Any place or medium (such as a newspaper, radio talk show, blog
or chat room) where people can rant, complain
or blow off steam.
Nominated by Judy Whitman
bi-tonal
(1): For those of you who haven't figured it out, the
bi-tonal menu choice on your fancy, super-duper copiers, printers and scanners means black
and white.
Nominated by Michael Troiano
bi-tonal
(2): Describes old style managers. A person who only see it
two ways -- his way or the highway. Also, a manager who sees things as right or wrong and
leaves no room for discussion.
Nominated by Brown Brooks
blab slab:
A tricked-out cell phone loaded with all the extras. Often shortened to
just “slab.”
Nominated by
Mesila Thraam and others
black-collar workers: Once a term for miners
and oil workers, today it more often refers to creative types (artists,
graphic designers, video producers) who’ve made black attire
their
unofficial uniform.
Nominated by
Laurel Sutton
blahger:
A blogger whose message primarily consists of blah-blah-blah.
blaired:
To have one's work stolen or copied. Refers to
former New York Times reporter Jayson Blair's
penchant for stealing the work of other journalists.
Nominated by
Olivier
Stephenson
blalker: Someone who uses a blog to stalk
or hound another individual.
Nominated by Mark
Worden
blame shift: To deflect
responsibility by pointing the finger at someone else. "Don't blame shift,"
Julia Roberts warns Brad Pitt in "The Mexican."
Nominated by Julie Swords
blamestorming: A group process where participants analyze a failed project and look for
scapegoats other than themselves.
Nominated by Sheri Kiddy
blanding: Branding schemes that
strip out any uniqueness in a corporate identity in
order to appear to a larger audience. The resulting look: bland.
Nominated by Hae Yuon Kim
bleeding edge:
You knew there had to be something beyond the cutting edge. Well, this
is it. It’s technology so new even its inventors aren’t completely sure
what it is or where it’s headed. Of course, some make it. Others just
bleed.
Nominated by Rose Smith
bleg:
To use one's blog to beg for assistance (usually for information, but
occasionally for money). One who does so is a "blegger."
Nominated by
Mark Worden
bling-bling: Flashy jewelry, watches, etc. A fashion staple of the hip-hop culture.
Nominated by Joeth Barlas
blix: To look without seeing. A reference to Dr. Hans Blix, the U.N.'s chief weapon's
inspector. "They blixed the area and didn't spot a single violation."
Nominated by Alan Skolnick
bloated syntax:
Anything that's overwritten
-- often padded with unnecessary adjectives or laden with
hyperbole. Also appropriately known as "BS."
Nominated by
Michael Troiano
bloatware:
Software that has more features, buttons and capability than you'll ever need -- thanks to
faster computer chips, cheap memory and big hard drives. It eats up storage space on your
drive and hogs memory in order to run. The result of bad or simply lazy design.
blocking and tackling: The basics or fundamentals. Another example of business folks (particularly men)
using sports terms and analogies (football in this case) to make themselves clear -- even
though the message is missed by those who don't follow sports (often women). "First
we need to get back to blocking and tackling, then we can discuss advanced strategies and
techniques."
Nominated by Hal Dunn
blog:
A Web log.
blogger: Bloggers have become the media’s new darlings,
but in BuzzWhack’s view marketing guru Guy Kawasaki’s definition rings
truer than ever: Someone with nothing to say writing for someone with
nothing to do.
blogives: Web log
archives. (Somewhere in the million blogs that fill cyberspace, there
must be something worth saving for posterity.)
Nominated by
Ginger
Mayerson, www.gingermayerson.com
blogola:
Old-fashioned payola. Used to influence bloggers to write about a given
product, TV show, movie, etc. Sometimes case, but more often the "pay"
comes in the form of freebies or access. In particular, TV shows flatter
high-profile bloggers by inviting them to visit their sets.
blook: A book that began as
a blog until someone figured they could make
money off it if they published the same stuff
on paper.
Bluetooth: Bluetooth wireless
technology has become the de facto standard for the wireless industry. Bluetooth
allows a wide range of appliances to eliminate the use of cables and replaces them with
wireless connections that use low-frequency radio signals. The technology is royalty-free.
Bluetooth, which is a registered trademark, is named after the Danish king Harald Blåtand
(Bluetooth), who unified Denmark and Norway. Originally Bluetooth wireless technology was
aimed at unifying the telecom and computing industries.
Nominated by Sundaram Chandrasekaran
Bluetooth fairy: Someone who spends his or
her day with the
blinking glow of a Bluetooth headset plugged
into one ear.
Bluetooth
Fairy T-shirt available
BMWs:
Bitchers, Moaners and Whiners. "We'd get a lot more accomplished if we
didn't have so many BMWs working here."
bobbleheading: The mass nod of agreement by participants in a meeting to comments made by
the boss even though most have no idea what he just said.
Nominated by Kris Shepherd
BOBFOC:
Body Off Baywatch, Face Off Crimewatch.
Nominated by
Kevin Dougherty
bobos: Short for Bourgeois Bohemians, a
confounding mingle of 1960s rebellion with 1980s ambition. Coined by
author David Brooks. Bobos drink coffee because it stimulates mental
acuity, but shun booze because it dulls the senses. They will go to the
beach in the skimpiest of bathing suits, but are astonished if you
neglect to put on sunblock to prevent cancer. And driving your SUV
without a seatbelt is positively immoral.
Nominated by
Janet LoFurno
BOGOFF: Sounds like an insult, but its simply a marketing gimmick used to boost
sales volume or in some cases to get consumers to try a product because its such a
great deal. Translation: Buy One Get One For Free.
Nominated by Shaun Bartlett
bohica: An acronym muttered by the people who do the real work when senior managers
announce their latest and greatest sales/customer service/quality initiative. It's more
polite than Bend Over, Here It Comes Again.
Nominated by Brenda Wakeman
boiling the ocean: The result of working hard without focus or purpose. "All she's doing is
boiling the ocean." Also known as "spinning your wheels" and "running
in place."
Nominated by Andrew Collins
bolt-on acquisition: Describes a product or company acquisition that fits naturally with the buyer's
existing business lines or strategy.
Nominated by Barbara Wilson
Boolean Approach: A decision-making process favored by business execs in which the answer is
either "yes" OR "no." Also known as a "digital decision."
Nominated by Ian Scorrer
borking: To vilify or defame someone. Originally coined after Robert Bork's U.S. Supreme
Court nomination was torpedoed in 1987 and refers to opposition to a judicial nominee for
purely political reasons. Today borking has morphed to include anyone who gets trashed in
the media.
Nominated by Mark Worden
born digital: Documents (books, manuscripts, reports,etc.) not published on paper. They are
created on a computer and distributed electronically.
Nominated by Michael Troiano
botchulism:
Quick-fix solutions or business practices that turn toxic. "Arthur Andersen had a bad
case of botchulism. It crippled the company and killed my 401k."
Nominated by Edward Bania
boundarylessness: A management philosophy, perfected at General Electric under Jack Welch, that
basically means "good ideas can come from anywhere."
Nominated by Michelle Porter
bracket envy: The emotion that results when
your last team in the Final Four is eliminated while your colleague
across the aisle still has three teams remaining.
Nominated by
Thomas Lampros
bracket fatigue:
The tired and tattered remains of the typical NCAA basketball office
pool bracket after two rounds.
Nominated by
James Gould
bragability:
The right to brag based on accomplishments.
“Having competed in the Ironman has a high bragability factor.”
Nominated by
Brittani Mauldin
brandalism:
Its the "defacing" of schools, libraries and other
public spaces with company logos, advertisements and corporate slogans. Remember when buildings
were named after people we admired?
brandroid: Someone (usually a marketer) who relentlessly trumpets the brand and pushes for
all decisions to be aligned with the company's "brand essence."
Nominated by Max Dieterle
brandstorming:
This term's been around a few years, but popped up recently when Andersen Consulting
conducted a company-wide "BrandStorming" contest to come up with a new name for
the company. It generally means the process of brainstorming a new branding strategy.
brick and mortar: When the dot-coms were flying high, it was a derisive term
used to describe traditional businesses that
actually had buildings, manufacturing plants, customer service centers,
distribution facilities and – oh yeah -- real profits.
brown bag session: A meeting scheduled during
lunch hour in which the employee not only has to work but must bring his
or her own lunch.
Nominated by
Iain McCarthy
BSOD: Better known as the Blue Screen of Death. If you used
the old versions of Microsoft Windows,
youve probably met the BSOD. Its what happened when Windows didnt like
something youd just done, so it freaked out and gave you a bright blue screen and
instructions on what to do. If you were lucky, those instructions ended with the words
"To continue, hit any key."
Nominated by Mel Carter
BTA: Used both to mark the time before September 11, 2001 and how views have changed
since. Something that is "BTA" would be considered naïve and self-centered, and
reflect attitudes held "before the attacks."
Nominated by Mark Hampton
bubble up:
The act of letting an idea or issue rise up the organization chart to a superior.
"The best ideas are the ones that bubble up from front line employees."
Nominated by Michael Richardson
buck-rake: To hold a political fund-raiser. "He skipped the debate in order to
buck-rake for his campaign."
Nominated by Max Matthews
budget dust:
Year-end money that must be spent before it is swept away by the cold
winds of a new fiscal year.
Nominated by
Charles Mitchell
budget
flush: The "use it or lose it" spending spree
that occurs near the end of the fourth quarter. The last-minute draining of the budget is
such a common practice by IT departments that Wall Street analysts factor it into their
technology stock projections.
Nominated by Erik Bergman
budgetunity: An "opportunity" for innovative budgeting. Used to put a positive spin
on Michigan's budget crisis several years back. "The shortfall in revenue has given the governor a budgetunity."
Nominated by Judith Plantz
bud rip:
The distinctive motion when someone listening to a MP3 player
yanks down on the cord attached to the ear buds, quickly
removing them from the ears and to catch what someone nearby is
saying.
Nominated by Terry Porter
bulletize:
To highlight supposedly key information using bullet points.
"To help explain my idea, I've bulletized the
main points on the next slide..." Often used by people who can't
explain themselves in complete sentences.
Nominated by
Charles Mitchell
BUM:
Interestingly, there are plenty of "business unit managers" in
the corporate world, but the only folks who use the acronym are
their employees. Hmmmm.
business need: A generic term generally used by upper management to explain or defend a
business decision -- particularly a bad one.
Nominated by Hal Jalikeakek
BuzzWhack splat:
What happens when you brag to your friends that you've sent a
submission to BuzzWhack and it doesn't make it through the
selection process. (Thanks, Bob, for giving it a name.)
Nominated by Bob Peterson
BYOA: Bring
Your Own Advil. Description for a task that's sure to give you a headache. "We need
to install that software on the Unix server -- BYOA."
Nominated by Brenda Friedman
by the drink: How
most bars dispense alcohol. In the Internet content world, it means to sell articles or
information by the individual piece.
Nominated by Margaret Biblis
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