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BUZZWORD COMPLIANT DICTIONARY
C
cafeteria plan: Any benefit program (medical, 401k, etc.) that allows employees to choose
options from a menu. While it gives employees the impression they have choices, companies
often use the approach as a way to pass along higher costs.
Nominated by Fritz Liess
calendarize: The process of adding meeting details to a calendar, also known as scheduling.
"Among the duties of the executive assistant will be to calendarize meetings for the
CEO."
Nominated by Roy Collingwood
cantenna: A low-tech, home-made antenna constructed from tin cans and other handy
components and used to increase the range of a high-tech, WiFi (wireless) network.
Nominated by Mark Worden
capitalized
reputation: A company's value based on name recognition and
brand, not tangible assets. Or as Alan Greenspan put it: "The rapidity of Enron's
decline is an effective illustration of the vulnerability of a firm whose market value
largely rests on capitalized reputation. Trust and reputation can vanish overnight. A
factory cannot."
Nominated by John Friedman
capsizing: Downsizing
gone awry. It's the process of a company repeatedly reducing head count, but not the work,
until it goes under.
carbeque:
For commuters, it's a rush-hour vehicle fire that ties up traffic for
hours. For dieters, it's a low-carb meal cooked on the patio grill.
carbon-based error: Error caused by a
human, not a computer (which we assume would be a
silicon-based error).
Nominated by Lyall Griffiths
cardboard crack: A
reference to "Magic: The Gathering,"
the trading card game for kids, and its
addictive nature.
Carnivore:
Watch for this term to start showing up in the next round of spy novels. Its the
name of the FBIs Internet surveillance system a system that supposedly can
monitor e-mail for evil intentions (bomb plots, terrorists, scams, etc.) without violating
the civil rights of ordinary folks. Yeah, right. If its so benign,
we wonder
why they named it Carnivore.
carpool couture:
Designer label fashions priced for working moms.
Nominated by
Mark Worden
car-pool hours:
To begin work when the last person in the carpool has to be at
the office and leaving work when the first person has to go. "He
can't get much done, he's working car-pool hours."
Nominated
by Michael Tollefson
carried a bag:
A seasoned, outside salesperson, who has traveled extensively, been
responsible for meeting a large quota and has the ulcers to prove it.
“All of our sales consultants have carried a bag.”
Nominated by
Eric Smitty
casual carpooling:
Commuting to work by hitchhiking with drivers who need a third person to
qualify for the HOV (High Occupancy Vehicle) lanes.
Nominated by Eric Riggan
C-change: Not to be confused with "sea change." It's CEO-speak for replacing a
fellow chief executive, CEO, CIO, COO, CMO, etc. "It's time for a C-change."
Nominated by Fritz Liess
CCYA:
The act of CCing (carbon copying) an e-mail message to
anyone
even remotely involved in a decision or action in order to cover
your own butt.
Nominated
by Ann Feeney
celebutard:
A not very bright celebrity. Frequently used to describe Paris Hilton,
Britney Spears, etc.
Nominated by Charlie Walker
cellcert:
The 30-year practice of holding up your Zippo or Bic lighter during a
concert is finally fading. Today’s fans hold their camera cell phones
high, snapping photos and letting friends back home hear – and see – the
concert.
Nominated by
Terry Porter
cell phone manager: Someone with a total lack of project management skills. He/she spends all day on
the cell phone calling people and asking stupid questions.
Nominated by Mark Schaffer
cellular Macarena:
The dance that occurs when a cellular phone rings in a public place.
Everyone reaches for their coat pocket, front pants pocket, back pants
pocket, etc.
Nominated by
Kristin Arnold
centergistic:
Focusing on one main goal or purpose. "We need to keep this meeting centergistic if
we're going to make our deadline."
Nominated by Scott Haddon
CEO-speak: The buzz-laden
double-talk top execs often use when talking with stock analysts, relaying earnings
reports or announcing layoffs. "The downturn current reached sufficient strength this
quarter that we could not power up against it."
Nominated by Aashish Sharma
certified pet stylist: Someone who actually has been certified to wash your pet, clip its nails, etc.
Note: The Chief BuzzWhacker still takes his dog to a groomer who does not have a
certificate from the International Society of Canine Cosmetologists.
certified used car: Arent you comforted to know that the car dealership can prove that the
95 Chevy you're buying was previously owned by someone else.
CFNO: A CFO (Chief Financial Officer) whose
answer always seems to be "No" no matter how large or small the purchase
request.
Nominated by Tommy Lutz
C-gull: A C-level executive with the
annoying habit of swooping in and out meetings and leaving a huge mess
for his/her subordinates to clean up.
Nominated by
Charles Mitchell
channibalism:
When a new marketing channel steals business from existing channels
without adding new growth. While this is a legitimate business concern,
it's downright frightening to the executive
whose bonus is tied to the "old"
channels.
Nominated by
Srimathi Kannan
chatterati:
The talking heads, pundits, columnists, talk show hosts, etc., who have
something "expert" to say on every issue -- whether it's meaningful or
not.
chimping: The "ooooh! ooooh!" sound made by photographers when they spot a good
photo while reviewing the images on the back of their digital cameras.
T-shirts,
mug available
Nominated by Rick Roach and verified by USA
Today photographer Eileen Blass (the BuzzWhacker's wife)
China Syndrome: Current business-speak for relocating manufacturing operations to China to
reduce labor costs. Baby-Boomers and Jane Fonda fans, however, may remember it's also the term for a nuclear
reactor meltdown.
chirped:
To contact someone on using a cell phone's
walkie-talkie feature (with that annoying chirping sound). "I
chirped her to see if she wanted to go to dinner."
Nominated by Rebeccas Harris
Cingular
merge: The jerky, zigzagging attempt to merge into a new
lane of traffic by a driver with one hand on the wheel and the other on his cell phone.
Nominated by Dave Linabury
circling the drain:
What a struggling company does just before it goes down the tubes.
“Jackson knew the company was circling the drain when he jumped ship.”
Nominated by
Eric Smitty
clarity:
Result when you think with a clear head. Since the dot-com bust and the recession, it's
become a corporate-speak favorite.
Nominated by Ralph Calvert
C-level:
Refers to a company's senior executive level: CEO, CFO, CIO, CMO, etc. "To sell that,
we'll have to reach C-level people."
Nominated by Pam Greenberg
clicks and mortar:
Probably the
real winners of the Internet Revolution. Simply put, its a traditional company that
managed to successfully integrate the Internet into its existing channels.
clicks-for-chicks:
This one's not about the poultry industry. It's a reference to adult sites.
client-centric: Marketing-speak for anything that focuses on the needs of the customer.
"We've boosted profits 30% since we began using a client-centric business
strategy." Translation: We're making more money now that we're actually giving
customers what they want.
Nominated by Charles Henderson
climate sensing: A random survey of workforce attitudes. Generally done by walking around and
chatting with the employees. Also known as "taking the pulse."
CLM: A
three-letter abbreviation making the rounds: Career Limiting Move. It refers to any
incident that puts a roadblock in your career path. "Jack spilled coffee on the boss.
It was a major CLM."
Nominated by John Lynch
clockroaches:
Employees who spend most of their day watching the clock - instead of
doing their jobs.
T-shirts,
mug available
Nominated by James Warner
clueful: In the techie world, its the opposite of clueless. "Ill get the
answer as soon as I can find someone clueful at Network Solutions."
Nominated by Steve Rhodes
clustomer:
A
group or cluster of customers that have similar buying habits, tastes or
needs.
CNN
effect: The impact of live, ongoing TV coverage of news
events -- particularly on military operations or government policy. Thanks to 24-hour
coverage and satellite technology, viewers often find out what's going on at the same time
as the commanders and the politicians.
Nominated by Erik Bergman
coachable moment: An opportunity to give
on-the-spot, real-time feedback to an employee who just screwed up.
Nominated by
Gail Felipe
coaster: The result when your attempt to "burn" a CD fails. "I've made
more coasters than music CDs."
Nominated by John Merritt
COB: Acronym for "close of business," generally pronounced C-O-B, not
"cob." "I need that report COB (by close of business today)." Also EOB
-- end of business.
cobweb site: A Web site that hasn't been updated in ages. The information is outdated, the
links are broken, and it's figuratively growing cobwebs. Meanwhile, the owner likely is
still being charged a monthly fee to have the site hosted.
Nominated by Randall Becker
COCA: Cover our collective asses. The team
version of CYA.
Nominated by Holly Herman
cockroach: An apparently small
problem that, when discovered, leads to uncovering many other problems.
Nominated by Eric Dahlinger
Code Brown: An alert that a
project or task is in deep doo-doo. Long an informal code/joke in
nursing, it's now made its way into business-speak.
codify: Consulting gurus have
really latched onto this one. Its simply one of those words that sounds important.
Primarily, they "codify" information when they arrange or systematize it.
Hopefully so it makes sense. "Well codify the strategic issues for you."
We've seen a lot of what consultants produce
and we wonder if they arent using
the "other" meaning of codify: To reduce to a code.
Nominated by Daniel Deal
coin
operated: Description of someone whose sole motivation is
money. "He's a coin-operated salesman. He won't even call his mother unless it pays a
commission."
Nominated by Dale Riley
collaborative:
This years buzzword maker. Just put "collaborative" in front of any word
or phrase and youre in business. See "collaborative commerce solutions,"
"collaborative filtering," "collaborative partnership." Psssst:
Collaborative means "working together."
collaborative filtering: This
ones a cross between capitalism and Big Brother. Its the ability of a company
to match you with other customers who bought similar products. Then the company offers to
sell you additional products that your "matches" also bought. Its how
Amazon.com knows what other books to recommend to you after you make a selection.
collaborative partnerships:
Hmmmm. Why would you have a partnership that wasn't collaborative?
column fodder:
Often pointless data entered into a
spreadsheet to make it look more in-depth and impressive than it
really is. "Columns A through C are the only columns that
matter. The remaining 17 are column fodder."
Columbo
site: A Web page that opens after you unsubscribe from an
e-mail list, where a final appeal is made to keep you. Named after TV detective
"Columbo," who always had one last parting shot just as he turned to leave.
Nominated by Chris Siegel
coma factor: The degree of dullness of a
meeting, presentation or reading material. "So let's try to describe
this issue in language with a low coma factor."
Nominated by
Samra Jones-Bufkins
compensated endorser: Term used to
obfuscate that celebrities promoting a product are being paid to do so.
Also used as a disclaimer: “I love that software -- and no, I’m not a
compensated endorser.”
Nominated by Clifton
Griffin
competitive advantage: A business phrase that reflects marketers' propensity for overstatement.
"Our competitive advantage is great customer service." "Advantage"
used alone is just as informative.
Nominated by Mary Parker
competitive salary: In employment adspeak, it means the hiring company has no intention of
paying you any more than any other company -- and probably a tad less.
computerate:
Computer literate. To understand how a computer works. "Are you
computerate? Or do you need me to do it for you?"
Nominated by
Jeff Hendricks
congestion
pricing: The attempt to control traffic flow on toll roads
by raising prices during peak periods, offering cheaper rates to cars that use toll tags
or giving discounts to cars with more than two passengers.
Nominated by Jerry Martin
connectile dysfunction:
The inability to
get a connection. Most commonly experienced when using a cell phone, but
can refer to laptops with Wi-Fi cards, etc. If it persists for more than
four hours, please contact your doctor. He can't help your connectile
dysfunction, but can give you something to ease your frustration.
Nominated by
Eileen Blass
c onsensus:
An opinion or position no one really loves, but everyone is able to live
with.
Nominated by
Dick Stenmark
contact center: A New Economy name for "call center," the central hub where customer
service folks man a companys phones. Now they answer e-mail, have "live"
chats online and clear the fax machine. All for a salary just a few notches above minimum
wage.
Nominated by Kathy Thompson
content
toxicity: Consultant-speak for out-of-date content.
Considered to be poison for any Web site.
Nominated by Thomas Golembeski
conversate: To have a conversation. Created by those who (for some bizarre reason) don't
think "converse" or "talk" are adequate.
Nominated by Bob Shier
co-opetition:
The result when two competing companies with overlapping products or technology find it
beneficial to work together ultimately increasing sales for both companies. Not to
be confused with collusion.
Nominated by Phil Wallace
COR: The latest C-level title - Chief Obstacle Remover.
Nominated by Michael Thiel,
president of IC Intracom US, but whose business card lists his title as
COR
corbesity: Corporate obesity. When companies
become too big. They become fat and complacent. They get lazy, lose
their creativity and are no longer able to move quickly in the
marketplace.
Nominated by
Srimathi Kannan
core competencies: A buzz favorite in corporate circles. It's simply what a person or company does
well. "We're dropping our new product line and will focus our efforts on our core
competencies." Translation: We're going back to basics.
Nominated by Bill Foley
CORFing: A sports fan's attempt to maintain self-esteem when his or her team loses by
Cutting Off Responsibility for Failure. The loyal fan often CORFs by blasting the coach or
a beloved player on the local sports talk radio show. Related word: BIRGing -
Basking In Reflected Glory.
Nominated by Mark Worden
corked: To initially appear flawless only to explode in your face later. "The
project failed because someone corked the data." Inspired by Sammy Sosa's corked bat.
Nominated by Mark Wudarski
corporate anorexia: A company's unhealthy obsession with cutting the fat.
Instead of producing a
"lean and mean" operation, the single-minded focus on cost-cutting frequently
creates a death spiral resulting in bankruptcy.
corporate antibodies: The forces inside a
corporation that shield the company from unnecessary risk.
In their
zeal to protect the status quo, they often perceive new ideas and
ventures as threats thereby stunting the company’s growth.
Nominated by
Jeff Babb
corporate bling: The trappings of
success and power by which others judge you (and often many
people judge themselves) - the big shiny car, large fancy office
etc.
Nominated by Jacqui Scarff
corporateer:
One who makes commerce a priority over culture. "The
corporateer doesn't care what children learn,
only what they buy."
Nominated by Mark Worden
corporate
DNA: A company's core values, culture, personality, etc.,
that supposedly gets passed along to all new employees. Corporate DNA, however, is
actually altered slightly every time a new person is hired. And a wholesale shift can
occur by simply replacing the CEO.
Nominated by Laurel Sutton
corridor
cruisers: The growing number of workers who spend most of
their time in -- or en route to -- meetings. They're one of the main targets of the
fledgling pocket PC industry.
Nominated by Dan Marchant
corridor warriors:
Those employees and execs, who spend their day racing from meeting to
meeting, tethered to laptops so they can retrieve even the most basic of
information, take notes, and remained linked to the rest of the world
via e-mail.
Nominated by
Beth Camero
COTU:
Center Of The Universe. Often used to describe people who are unable to
see another point of view because wherever they’re standing is the center of
the universe.
T-shirts, mugs available
Nominated by
Michelle Hornsby
counter-Googling:
For years, folks have used Google to do background checks on people they're
dating. Now businesses are "googling"
customers to dig up info to personalize their service and better target
their marketing.
courtesy call:
A courtesy call used to be the polite thing to do. When new folks moved into the
neighborhood, you paid them a courtesy call to make them feel welcome. Dignitaries
visiting a foreign country follow protocol and pay a courtesy call on the leader of that
country. But no matter how much they'd like us to believe otherwise, it is not a
"courtesy call" when a telemarketer rings your home number. "Good evening,
Mr. Smith, this is a courtesy call from ..."
Nominated by Eve Oey
cozies: A book genre in which the amateur
sleuth always solves the murder, oddball characters abound but are
seldom frightening, no one swears, and violence only happens off page.
Nominated by
Mark Worden
CPB: "Conducting personal business" during office hours. Includes surfing
the 'Net, speaking to your accountant, sending personal e-mail, etc. "The project
isn't complete because Jack has been CPBing all day."
crackberry: Another name for the Blackberry that refers to its addictive nature and the
inability of its users to focus on anything else for more than 10 seconds.
Nominated by Laurel Sutton
cranial
prosthesis:
A wig.
Nominated by
Joyce Reed
credenza-ware: An organization's strategic plan that's displayed prominently behind an
executive's desk, but sits untouched until it's updated the following year.
Nominated by John Dini
credit you deserve: Empowering-sounding phrase used in advertising to entice consumers with poor
credit. Of course, the "credit they deserve" charges exorbitant interest rates
disguised by payments that stretch forever.
Nominated by Pat Kelley
criminal
stupidity: An act so moronic it defies explanation.
Examples: The mother who put her 2-year old in a
coin-operated washing machine. And the
robbers who tried to yank the cover off an ATM machine by tying a rope to the bumper of
their car (allowing the bank camera to photograph the license plate).
Nominated by Janet LoFurno
critical mass: In nuclear physics,
its the amount of fissionable material it takes to sustain a chain reaction. In
programming, its when a piece of software becomes so feature-laden it ceases to be
useful. Makes you wonder what business execs mean when they talk about their company or
product reaching critical mass. Well, supposedly it means having enough customers or
market share in order to become profitable.
critical path: A list of tasks
necessary to complete a project. In project management, it's the
ultimate alibi. If there's even one delay in the "critical
path," the project will not be completed on time.
Nominated by Bob Sandhu
crittercam:
A miniature camera attached to a wild animal so researchers not only can
track them, but see the world from the animal’s point of view.
CRM:
Consultants Raking in Millions since consultants seem to be the
only folks financially better off after a
company implements a "customer relationship
management" software
solution.
Nominated by
Charles Mitchell
CRM: see
"customer relationship management"
CRO:
Chief Restructuring Officer: The person hired or appointed to
"restructure" a troubled or bankrupt company. Generally an expert at
restructuring debt, but may also be adept at jettisoning the folks who
created the mess in the first place. Gives new meaning to the phrase
"eating crow."
Nominated by Randall Becker
crowdsourcing:
Instead of outsourcing work to places like India or China, some
innovative companies are crowdsourcing - using talent (generally
cheap or free) that's scattered (not
located in one place). Thanks to the Internet, a programmer in
Boise with a few extra hours in his day can work for a
Pennsylvania company to fill a hole.
crufty,
cruftier: Geek-speak for something that's poorly built or
overly complex. Often used to describe new software features that are added at the expense
of functionality. "The latest upgrade from Microsoft is cruftier."
Nominated by Heather Jones
cryptonoia:
The paranoid tendency to read meaning into things that aren't
there. "Cryptonoiacs can't
read the back of cereal box without finding a hidden conspiracy."
(Of course, they're probably right!)
Nominated by
Steve Kristy
C-suite:
A suite or collection of offices where C-level execs (CEOs, CFO,
CMOs, CIOs, etc.) work. "To sell our new product, we'll need to
focus on C-suite execs."
cube farm: What most workplaces have become. Its a large open space within an office
thats been subdivided into endless rows of cubicles.
Nominated by Bob Fegan
cubicle vultures: Office mates who circle a laid-off worker's desk then swoop in to pick it clean
-- appropriating prized chairs, lamps, file cabinets, staplers, etc., for their own
cubicles.
cup-holder
cuisine: Food packaged to fit in the cup holder of a car
and marketed to commuters who feel compelled to eat while driving and who, of
course, are using their other free hand to hold their cell phone.
customer-centric: This comes from the process of taking any noun and tacking "centric"
to the end of it. In this case, it means a business, product or service is focused or
"centered" on the customer. "Our new product line was produced using a
customer-centric process." Now there's a novel concept.
customer experience team: The
modern company has become obsessed in controlling the "customer experience" in
relation to its products. As a result, Customer Experience Teams are springing up
everywhere. In some cases, they replace the old Customer Service Team. In any event, their
job is to make sure the customer has a "positive" experience when interacting
with the company or its products.
customer facing: Not a sewing term. In the software world, its what the customer sees and
interacts with frequently the image presented on a computer screen. In business,
customer facing is what customers encounter when they interact with a company, such as
sales or customer service people.
customer intimacy: Corporate attempt to "get close to the customer" that basically
invades buyers' privacy by monitoring (and databasing) their purchases, inquiries,
requests, etc., in order to personalize products and services --therefore boosting sales
and customer loyalty.
customer relationship management: A fancy term that means you should treat customers as individuals and customize
what you do to make them happy. Large companies do this with multimillion-dollar computer
systems. Small companies generally do it with a handshake and a smile.
C-wall: An academic requirement where a student must receive at least a C grade in a
prerequisite course in order to register for a more advanced course. Failure to breach the
C-wall often results in a change in major, change in career plans or change in schools.
Nominated by Michael Theil
cyberbalkanization:
Online narrow-mindedness. A product of the Internet’s ability to bring
together narrowly-focused, like-minded individuals who increasingly know
and care more and more about less and less.
Nominated by
Jeff Babb
cyberbeggars: Individuals who create their own Web sites in order to beg for cash to pay off
their debts and actually get people to send them money. Also known as e-panhandling. Note
of caution: Beware cyberbeggars who accept credit cards.
Nominated by Michael Troiano
cyberchondriacs:
People who obsessively pore through health Web sites in search of diseases and symptoms
with which to misdiagnose themselves.
Nominated by Lyn Laboriel
cyberskeptics: A growing group of legal experts that thinks the need for separate
"cyberlaws" to govern the "cybercitizens" of "cyberspace" is
"cybersilly." They argue that something happening online shouldn’t
be treated any differently by the law than if it occurred on Main
Street.
cyberslackers:
Employees who use the company Internet connection during work hours to
surf the Net, shop, play games, check stock prices, etc.
cycles: We used to have life cycles and economic cycles, but more and more it's a cool
way of referring to how much time you have available. "I don't have the cycles to
attend that meeting today." Or: "Give it to Jackson, he has the cycles."
Nominated by Brent Bailey
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