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BUZZWORD COMPLIANT DICTIONARY
E
E2E:
Eyeball-to-eyeball. For those who want something more specific than F2F
(face-to-face).
Nominated by Sandra Sims
EADD: Entrepreneurial Attention Deficit Disorder: A common condition among
entrepreneurial business executives. They start up one company, get bored and leave to
start up another company. Ritalin does not appear to have a calming effect upon them.
eagle
system: To search by circling or hovering above a fixed
object until spying the desired target. "I type using the eagle system."
Nominated by Jutta Gardiner
early birding: A marketing strategy that
creates enough buzz to convince consumers to pre-purchase a new product
not to get a discount, but to be among the first to own it.
eat
their own dog food:
To use your company's own products, software, solutions, etc.,
even if they're not the best. "The folks
working at Microsoft are upset because they're now required to
eat their own dog food."
Nominated
by Mark Simon
EBBS: Given how companies obfuscate earning reports in an attempt to put the best
possible spin on them, it's nearly impossible to figure out real performance. So David
Blitzer, chief investment strategist for Standard & Poor's Corp., coined
"EBBS": Earnings Before Bad Stuff.
Nominated by Goran Lukic
Echo Boomers: The term Generation Y just doesn't have the same marketing cachet as Generation
X. So meet the "Echo Boomers," the generation born between 1980 and 1995.
e-dress or edress: A buzz term created by those who feel "e-mail address" is simply too
mundane.
Nominated by Edward Petitt
edu-marketing:
The use of free educational content to generate sales leads. All
those Web sites offering free white papers, special reports,
exclusive studies, etc., are further proof that there is no such
thing as a free lunch. In return for their free "educational"
material, expect to give up your name and
email address if not more.
e-dundant:
The tendency of middle managers to follow up a
subordinate's e-mail with one of their own to
add unnecessary emphasis or make it look like it the idea was originally
their own.
Nominated by
Mike Knox
effectivity: The length of time something is valid or "effective." Computer
programming term that describes the validity of data, but now used by other departments,
such as marketing, in reference to just about everything.
Nominated by Greg Bednarski
efforting: Another unnecessary case of "verbing." "We're efforting a
follow-up on the president's report." Pssst!
Attempting or trying are "real" words
and more than adequate alternatives.
EFIGS:
English, French, Italian, German and Spanish. The mnemonic is often an
option in computer games, indicating you can play in any of these
languages.
Nominated by Tatiana Solomko
egolock:
When an exec makes a bad decision, refuses to admit it and holds
steadfast until the bitter end.
Nominated by
Robert Weber
ego surfing:
Searching the Web to see how many times your name turns up and what
others are saying about you. "The report is
late because Jack spent the morning ego surfing."
Nominated by
Amy Hoy
electile dysfunction: The inability to
become excited about any of the candidates for president.
Nominated by Scott Dittman
electronify:
The process of turning paper-based data into electronic or digital form.
Nominated by Tim
Hall
eload:
The quantity of e-mail a person receives. "We're
trying to reduce our staff's eload."
Nominated by
Andrew Smith
e-mail-borne viruses:
The IT world is stealing its terms from the medical world, so we now
have e-mail-borne viruses. Will Wi-Fi give us airborne viruses, too?
e-mail ellipsia: The mind-numbing use of ellipses
instead of proper punctuation
in
e-mail ... then again
most e-mail messages are little more than a series of
sentence fragments ... and random thoughts
so
maybe it's not abuse.
Mug
available
Nominated by Debbi Swanson
e-mail
train: An e-mail message that grows in length as people
reply without deleting all of the previous responses.
Nominated by Carl Standish
embedded: The practice of assigning journalists to specific military units during war.
It's the military's way of satisfying reporters' cry for access during a conflict, while
keeping its thumb on them at the same time.
Nominated by Harlan May
emotional economy:
An amazing economic concept that contends emotions are a major driving
force in business. According to this theory, successful companies are
the ones that have employees who actually love their jobs and customers
who actually love doing business with them.
employee rustout: A workplace malady in which an employee's potential is underused and his/her
performance is mediocre. Rustout is more subtle and insidious than its better known
counterpart, employee burnout.
Nominated by Janet LoFurno
employee surfboarding:
When supervisors ride (and take credit for) the wave of success created
by the hard work and ideas of their best employees.
Nominated by Glen
Morry
empowerment: The corporate mantra of the late '90s used to deceive subordinates into
believing they actually were allowed to think and make decisions on their own.
Nominated by Bill Albrecht
empowerment with fences:
The concept of empowering workers to make decisions on their own as long
as they don't stray beyond the boundaries set
by the company.
Nominated by
John Mielke
empty suit: An executive in upper management who lacks the knowledge, experience, skills
and/or intellect to hold in the position. "The director of marketing is an empty
suit." Female "empty suits" are also known as a "hollow bunnies."
Nominated by Kathryn Purcell
end-user upgrade:
Tech-sounding term for training. Example: The staff didn't know
what they were doing, so we resolved the problem with an
end-user upgrade.
Nominated
by Chris Matthew
engagement
synopsis: The latest in consultant-ese. An
"engagement" is the work a consultant does for a client. "Synopsis" is
an outline of that work. Together they're simply a summary of a case study used to promote
the consultant's business.
Nominated by Dave Brooks
Enron: To undermine the future. A product of the Enron scandal, this new verb comes
courtesy of Sen. Tom Daschle. "I don't want to Enron the American people. I don't
want to see them holding the bag at the end of the day just like Enron employees have held
the bag."
Nominated by Nathan Hall
Enronym: Any word formed from the base "Enron," usually signifying some form of
corporate malfeasance. Recently spotted Enronyms: Enronitis, Enronify. Enronomics.
Nominated by Mark Worden
entity: A legitimate word that once
was primarily heard in science fiction stories. "Sorry, Captain, but the interference is
being caused by an unknown entity. Now the business sector is abusing the term:
"We've established a strategic partnership with another entity." Translated:
"We don't really know how to do that so we have outsourced that part of the job to
another company."
EOB/COB: Shorthand for End of Business/Close of Business. Frequently found in memos from
your boss telling you to deliver that report before you leave today!
Nominated by David Byers
EPAMD: Electric Personal Assistive Mobility Device. A term coined by Segway in an attempt to convince state legislators its
motorized two-wheeler is not a "vehicle." Vehicles aren't allowed on sidewalks,
have to be registered like cars and require drivers to be licensed. How many vehicles, er,
things meet the EPAMD definition? Only the Segway and nothing else.
Nominated by Mark Worden
e-pending:
The attempt by marketers to match an e-mail address to your real-world
info in order to "more effectively"
market to you.
Nominated by
Volsted Gridban
ERP: Truly one of the worst acronyms around and sounds like something you
shouldnt do at the dinner table. It stands for
Enterprise Resource
Planning.
Basically, its software that allows a company to manage all parts of its business
from product planning to manufacturing to purchasing to inventory to finance to
human resources, etc. Its powerful stuff and the price tag can give you
indigestion.
Nominated by Rodger Beard
escape ring: A planned call or beep from a co-worker that allows you to feign an emergency in
order to escape a particularly boring or meaningless meeting. This technique has lost some
of its effectiveness since being the featured plot line of a popular car commercial.
Nominated by Scott Haddon
e-ternative: An alternative with an electronic bent. E-mail is an e-ternative to snail-mail.
Nominated by Susan Walton
etherface: The impersonal discourse with another person via e-mail.
Nominated by Mark Metcalf
eThrombosis: Coined by medical researchers who believe that sitting too long in front of a
computer can cause deep vein thrombosis. To prevent life-threatening blood clots from
forming, they recommend that computer users stand up every couple of hours and walk
around. Getting a real life wouldn't hurt either.
Nominated by Mark Worden
evaporware:
The latest from Microsoft. It's software that you buy and load, but may find you're denied
the ability to load again two years from now -- when you upgrade to a new computer.
Nominated by Mark Worden
event horizon: A point in your life, business, career, etc., when something big is going to
happen and your life will be significantly changed. Once known as a "turning
point." For Baby Boomers, its called a mid-life crisis.
Nominated by Jim Rimmer
evergreening: The process of regularly updating or upgrading something to keep it
"fresh" or current. Schools have plans for evergreening their computers. Web
sites are evergreening content. Pharmaceutical companies are evergreening drug patents.
Nominated by Daniel Morin
Evernet: Thanks to PCs, pagers, TV, digital phones, etc., you can be continuously
connected to the Internet -- redubbed the "Evernet." Apparently coined by Thomas
Friedman, author and New York Times correspondent.
exceedance: A
term created by those who like to measure things and treasured by government bureaucrats.
It's a common term in the world of pollutants. Simply, it's the amount by which something
exceeds a standard or permissible measurement. "An ozone exceedance occurs when ozone
levels recorded at any of the regional monitoring sites reach 125 parts per billion or
greater." How about: "It exceeds standards."
Nominated by Karen Bojda
exit strategy: A plan to extract yourself from a mess that more than likely you created in the
first place by poor planning or misjudgment. Term is used equally by business people,
military leaders and politicians. Result: You often get stuck even deeper in the mire.
Nominated by Tom Stovall
Extra Grace Required (EGR):
Term used by some churches to describe the handling of a
difficult or troublesome member. Such a member also is sometimes
referred to as an "Extra-Grace Person."
Nominated by Ken Adair
extraview:
A second round interview with an applicant you feel
obligated to meet again even though another candidate already has won the job.
Nominated by Kevin Kirk
eye chart: An information-laden PowerPoint
slide with small type. Often introduced with: "I know this slide is
tough to see, but..." Example: "As we showed on the bottom line of the
eye chart I covered a few minutes ago, we had a 31% increase in net
revenue."
Nominated by
David Kingsley
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