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BUZZWORD COMPLIANT DICTIONARY
O
O3: Business shorthand commonly used in
calendar entries for "Out Of Office."
Nominated by
Will Duckworth
OBC:
Owned by China. The awakening Chinese economy no longer is just the
target of outside companies looking for a place to market their goods.
Chinese companies are increasingly buying operations in the U.S. and
Europe to strut their own brands in the global economy.
ocular inspection: To look at,
inspect, to see with your own eyes. Once a medical reference,
now it's a staple of bureaucratic language. "We'll have to make
an ocular inspection to see if the boundaries are correct."
Nominated by Ken Naparsteck
office:
Thanks to technology, "office" has morphed into a verb. "I'm going to
office from home today." Or, "I'll manage the New York staff but will
office out of
Atlanta.
Nominated by Thad
Bartlett
offline: Primarily, its wherever you are when youre not on the Internet. But
now it has become an office catch phrase heard frequently in meeting. "That's a great
idea, but let's deal with that offline after the meeting."
Nominated by Steve Witte
ohno-second: The fraction of time (slightly longer than a nanosecond) that it takes to
recognize you've just goofed. The perfect example: That moment of horror when your eye
spots the key in the ignition as the car door is being slammed shut.
OHOC, OHOT: According to London's Evening Standard, psychologists report that women scanning
personal ads are more interested in a man with wealth -- OHOC (own house, own car) -- than
one with good looks -- OHOT (own hair, own teeth).
Nominated by Richard Jasinski
oldbies: They were Internet "newbies" only
six years ago -- struggling to find
their way through cyberspace and derisively tolerated by early Net pioneers. Today,
they're the majority of users and the driving consumer force on the Internet.
Olympic tourist: An Olympic athlete with no
chance of winning a medal, but enjoys every moment of just being there.
one-click politics:
The ability to vote, share your opinion or make a donation to a
political candidate with a click of your mouse. This growing extension
of democracy comes with its own flood of political spam (often with
bandwidth eating video messages from the candidates).
Nominated by
Mark Worden
one-off: Limited to a single occurrence, such as a one-time event or meeting. The
definition has been expanded recently to also mean "one-to-one, offline." As in:
"Let's do this one-off after the meeting."
Nominated by Jo Morris, Sharon Coates-Jonasson
one
throat to choke: The corporate purchasing philosophy of
buying or contracting everything (particularly technology solutions) from a single vendor.
That way if anything goes wrong there's only one throat to choke.
Nominated by Samara Romagnola
oniony: Something that sounds or appears
real, but likely is the product of someone’s imagination, much like a
story in The Onion, the news satire Web site. "The
story about the exploding underpants seems kind of oniony."
Nominated by Fritz Liess
onshoring: The return of jobs previously “offshored,”
particularly after a company discovers it’s customers are frustrated having to deal with customer service representatives
half a world away.
Nominated by
Ken Thomas
on task: In
school, you used to get rapped on the knuckles any time you werent on task.
1K buffer: If a techie says you have a 1K buffer, he's not talking about your computer
he's insulting you. It means you have a particularly low capacity for learning and
remembering new things: "He's got a 1K buffer when it comes to the new accounting
software."
1-to-1, 1:1,
one-to-one: A marketing concept created by authors Don
Pepper and Martha Rogers and turned into a marketing consultancy empire. 1-to-1 marketing
lives and breathes personalization and customization in building relationships with
customers. Outside the Pepper and Rogers world, its called customer relationship
management (CRM).
online oxygen: Where "going online" was once the domain of a few million infatuated
geeks and academics, the integration of online access into daily life has made a
connection to the Internet an absolute necessity -- online oxygen -- for 600 million
global consumers. Or at least that's what Trendwatching.com
says.
open-air conference room: An area outside the
building where employees convene to discuss business while grabbing a
quick smoke. "Let's
have this meeting in my open-air conference
room."
Open Issues List (OIL): A favorite of
consultants and project management experts, it's
simply a list of issues that need to be resolved in order to complete a
project. "We can finish this project quickly if we
just apply OIL."
Nominated by
David Bogenhagen
operationalize: A weighty-sounding buzz term preferred by consultants that simply means
"put into action" or implement. "The next phase is to operationalize our
strategy."
Nominated by Andrew Lord
opportunity:
Something bestowed upon you by your boss that provides all of
the stress of taking on additional job responsibilities with
absolutely no increase in financial compensation.
Nominated
by Erik Schroeppel
optics: Business jargon for "how things appear." A favorite of former Enron
CEO Jeff Skilling, who wanted to create a new way of looking at the business world through
the rosy lenses of the New Economy. Enron's optics, by the way, are not good these days.
Nominated by Kathy Willhoite
opt-in, opt-out: If there were official Laws of E-mail Marketing, these terms would be No. 1 and
No. 2. They are what separates legitimate e-mail from spam. If a person chooses to receive
a marketer's information by e-mail or direct mail, he/she opts-in to be included on the
mailing list. The reverse of this is opt-out, meaning the marketer sends you the info by
e-mail and "gives" you the "opportunity" to remove yourself from the
list.
Nominated by Leslie Nelson
oranging
up:
A
sign that the weather is getting warmer. It's when the USA Today weather
map turns from cool blues and greens to warm yellows, oranges and reds.
Nominated by
Terry Porter
organigram: A chart or diagram of a company's organizational structure and hierarchy. And if
"organigram" doesn't seem awkward enough, it's frequently spelled
"organogram."
Nominated by Lovell Fuller
OT-mail: An
unnecessary, after-hours e-mail sent to a supervisor or co-workers with the sole purpose
of time-stamping how late you worked.. Example: An e-mail sent to boss at 9:24 p.m. --
"Just wanted to touch base on the Johnson account. Let me know when we can
meet."
Nominated by Chris Rock
out of office: The annoying subject line of auto-reply e-mail that announces everyone else is
on vacation or at a cool conference while youre still slaving away at work.
out-of-pocket: In financial circles, it refers to expenses paid out of your own pocket.
"I'm trying to get reimbursed for my out-of-pocket expenses." But the term has
also come to mean "unavailable." "I've got two meetings this afternoon, so
I'll be out-of-pocket for awhile."
Nominated by Hal Dunn
out of
runway: The point when you realize that no matter how hard
you work it'll be impossible to meet an approaching deadline. "We're just about out
of runway. If we don't get those reports today, we'll never make next week's launch."
Nominated by Matt Baker
out of the box: A basic,
non-customized solution.
Nominated by E. Haydin
outshored: The practice of outsourcing a company's computer programming needs and
development to a country where high tech labor is cheap (China and India come to mind).
outside opportunity: Corporate-speak frequently used to explain an employee's departure. "Jack
has left the company to pursue outside opportunities." Odds are "Jack" got
fired.
Nominated by Guy Chase
over-glassed: A building or geographic area with far more fiber optic cable than will ever be
needed. Generally the result of either poor engineering or great salesmanship.
Nominated by Daniel Hall-Stith
over
normal: To be above a standard or accepted level. "I
don't consider myself fat, I'm just over normal."
Nominated by Stu Glazebrook
over-the-shoulder guidance:
Training that promises to be more personal than a seminar or lecture,
but less specific than one-on-one instruction.
"Our
professional services staff are experienced in providing on-site,
over-the-shoulder guidance and support." Also,
some bosses' annoying style of management.
Nominated by
Ann Olson
Ozzied,
Ozzy'd: An Alzheimer-like condition. The patient can
remember the '60s but cant remember what he did two minutes ago. "He's
Ozzied." A reference to Ozzy Osbourne -- poster child for Baby Boomer drug abuse.
Mug, shirts available
Nominated by Michael Troiano
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