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BUZZWORD COMPLIANT DICTIONARY
T
tacit knowledge: Simply put,
it's "know-how." And the Holy Grail of today's "knowledge management"
systems is to capture an employee's tacit knowledge so that know-how can be retained in
case the employee bolts the company.
talking hairdo: A TV
journalist concerned more with appearance than the substance of his or
her reporting.
talking in real time: This is
something that we don't seem to do much of these days. Hint: It's the opposite of phone
tag.
take-away: The main
point(s) to remember from a conversation, document, speech, meeting, etc. "It was a
great meeting. Too bad there was no take-away."
Nominated by Kathy Willhoite
take-away
tableware:
Marketing terminology for plastic forks, knives and spoons. "Sorry sir,
we don't have take-away tableware to go with your doggie bag.
Nominated by Tony Molinero
talk show host: In business, it’s someone
who knows just enough to appear “in the know.” When he fails to meet
goal, he blames someone else and moves on to another audience.
Nominated by
Mark Metcalf
Targasm:
Tingly sensation shoppers get when they find something really, really
good at Target.
Nominated by
Paula Johnson
targeted completion
date: A comforting term that gives the impression a
project will be finished by a certain date (but everyone
involved knows there's no chance in hell of it happening).
Targeted Completion Date T-shirt and coffee mug available
target-rich environment: Obvious military
term recently used by Colin Powell to describe two military commanders
testifying before a Congressional hearing on the same day.
Nominated by
Lawrence Brenninkmeyer
Tarzan:
To make a bold leap, grabbing a sometimes moving target from which to make
another, similar leap. "As long as they're able
to Tarzan through these financings from vine to
vine, they're in good shape."
Nominated by Ethan Hirsh
task-saturated: To be overwhelmed with too many things to do at once. "Jack's
task-saturated. He's got seven projects due Friday." Borrowed from the military where
it generally refers to personnel in a crisis situation, such as a pilot trying to save a
crippled aircraft.
Nominated by Janet LoFurno
taxi moms:
Moms who spend most of their day shuttling kids from one
lesson, practice, event, etc., to another. “While the mini-van targeted
soccer moms, an ad from Hummer targets taxi
moms.”
TCO: The
Total Cost of Ownership, which includes not only a product's
price but the salaries of the staff required to run and maintain it.
Nominated by
Bill Burke
tea stirrer: Someone who
always looks busy but produces little or nothing.
Nominated by James Kelly
Techniban: A fundamentalist mindset, repressively opposed to ground-breaking technologies
that could upset the status quo. Apparently coined by info warrior Richard Forno in a rant
about politicians protecting the entertainment industry from new technology that would
undermine its current business model.
Nominated by Mark Worden
techonomics:
The new economic order. Its the study of technology's impact on the economy.
Nominated by Dan Marchant
telepathetic: Description of a person whose
predictions or guesses are more often wrong than right.
Nominated by
Lynne Shapiro
telephonically communicated:
To convey information or data by telephone. "The
results of the retest were telephonically communicated to the CEO."
A less buzzy alternative:
"I called Jack."
Nominated by
Linda Martin
teletrash: TV programs that target the least intelligent, least
sophisticated audience., Obvious examples: "The Jerry Springer
Show," "The Maury Povich Show," "Fear Factor," etc.
Nominated by J.M. Gaffney
templatized: Any work or job that's had the creativity sucked out of it and basically been
reduced to filling in the blanks.
Nominated by Marko Bon
terrestrial radio:
What most of us knew simply as "radio" before
there was satellite radio, Internet radio,
podcasts, etc.
terrorsymp: A person or organization that provides emotional or monetary support for
terrorists a terrorist sympathizer. "The war in Iraq may be over, but the
search for terrorsymps has just begun."
Nominated by Mark Worden
texters:
People who obsessively send text messages via cell phones. Of course, in that world it's
spelled TXTRS.
text-off:
A cell phone, text-messaging competition. Texters compete by
seeing who can type in a standard 160-character message the
fastest. We’re serious. The winner in this year’s world
competition did it in 42.22 seconds.
textronics: The buzz name for the emerging "smart fabrics" arena, where
nano-engineered electronics are woven into material (textiles). It wont be long
before you'll "command" your new pants to "stretch" to fit when you
add a few pounds or change colors to match your handbag.
thanking you in advance: An annoying phrase that expresses less-than-sincere gratitude while assuming you
will do what is being requested. Long considered an offensive cliché, it continues to
proliferate, particularly in business correspondence.
Nominated by Marguerita Johnston
therapize: To give or receive therapy. "He's been medicated and therapized, but
nothing seems to help." .
Nominated by Julie Power
therapeutic reboot: The practice of shutting down and restarting a computer as part of its regular
maintenance. "Therapeutic reboots will keep your computer from crashing as
often."
Nominated by Steve Waldner
the
10,000-foot view: Lofty synonym for "overview" used to overkill proportions by the media. Example: The 10,000-foot view of the
problem reveals the obvious. Also spotted: "the 33,000-foot view" and "the
40,000-foot view."
Nominated by John Hiatt
thin-brained:
This one’s been around awhile, but appears to be a favorite of
Microsoft’s Bill Gates. A not-so-polite way of
calling you a mental midget.
thin client: An anorexic office computer. Stripped down, low-cost with limited capabilities,
it carries only essential software, is devoid of extra features (such as CD-ROM drives)
and relies heavily on a central server or the Internet to extend its effectiveness.
thinko: A
cognitive error or mistake. Unlike a "typo,"
a thinko
occurs solely in the brain
and doesn't necessarily transfer to your fingers.
Nominated by Gary Meller
thin-slicing:
To make a quick decision based on very little data (a thin slice). We
used to call them first impressions.
thinspiration: Tips on how to survive as an anorexic/bulimic. This disturbing advice can be
found on a growing number of pro-ana (pro-anorexic) and pro-mia
(pro-bulimia) Web sites that promote these disorders as lifestyles, not
as life-threatening disorders.
Nominated by Mark Worden
thought leadership: Sounds very Orwellian, but its not. Its what occurs during a meeting
when someone states the obvious before anyone else can get it out.
Nominated by Patrick Vagnier
thought
parsing:
To filter online blogs in a manner that allows you to see what others
are thinking (or at least writing).
thread count:
Originally a textile term indicating the quality of the fabric. The higher the thread
count, the higher the quality. Now used to indicate perceived quality of nearly anything.
"The consultant is expensive, but his/her work is high thread count."
Nominated by Mary Ronan Drew
threadmates: Fellow denizens of an online message board or discussion list, who share similar
interests and opinions. "I can't wait to see what my threadmates on the
Cruciverbalist list have to say about this."
Nominated by Paula Johnson
Three Finger Salute: Another name for
Control-Alt-Delete, the command of last resort that allowed early PC
users to restart their computers when they froze up. Its inventor, IBM’s
David Bradley, retired last week (January 30, 2004).
Nominated by
Jill Mazur
3G: In the wireless world, it means "third generation" system. That
system, by the way, is UMTS -- Universal Mobile Telecommunications System. Now you know
why they love to talk in acronyms.
360-degree feedback/review:
This is when you get it from all sides. It's the latest in performance evaluations. The
victim, er, person is assessed by everyone who has regular contact with him/her
-- managers, subordinates, colleagues and customers.
thrifted: Removal of a product feature in order to save money. "The power liftgate on
the van was thrifted." Also: To buy from a thrift store. "I thrifted my way to a
new wardrobe."
Nominated by Jeff Sewell
throw it/them over the wall: A true
product of business cubists. Its the process of passing a problem from one
department to another -- usually reserved for workplaces that house their workers in
cubicles (cubes).
Nominated by Bob Garrett
thrown under the bus: When a co-worker drags your name through the mud. To be made a scapegoat.
"Jackson got thrown under the bus by his own teammates."
Nominated by Scott Jenkins
ticker shock: That
numbing feeling investors get as they watch
the Dow Jones and NASDAQ averages plummet.
Nominated by Michael Morris
tick-tock: Moment-by-moment developments. Minutia. "We're trying to stay focused on
the Big Picture, not the tick-tock." In journalism parlance, it's a story that
recounts minute-by-minute the breathless details of a single event.
Nominated by Barbara Miller
tier zero: It's
the ultimate preemptive strike -- a customer service program that's so proactive it
anticipates the customer's every need. Tier zero frequently requires databases, e-mail and
interactive Web FAQs. While it's a noble goal, it also sounds like another marketing
scheme to sell fancy -- and expensive -- software.
timeboxing: A project management tool that
forces you into a mindset of "I'm going to do
the best possible job in this fixed amount of time"
rather than "I'm going to do the best possible
job no matter how long it takes."
Nominated by
Sarah Stone
time frame: Term
used to make it sound as if a job will be done at a
future date (We'll do that in the June time frame), but more often
signals that the job will never be completed at all.
Nominated by
Andrew Lord
time suck:
Any activity or thing that wastes time. Example:
"Buzzwhack is
such a time suck. I didn't do anything else at work
all day."
Nominated by Steve Ikeda
time-to-market: An ancient term that literally meant how long it took a farmer to haul his goods
for sale to the marketplace in town. Today
it’s an obsession. Shortening the time it takes to dream up a new
product, design it, produce it and deliver it for sale can be the
difference between a hit product and an also-ran. Of course, there are
plenty of vendors hawking products that can "improve your time to
market."
Nominated by Todd Seal
time
toilet:
Any project, assignment, meeting, etc., that takes more time than
expected -- effectively flushing away whole your day.
Nominated by
Jonathan Vehar
tin
kickers: Nickname for aviation disaster investigators, who
are known for their ability to tease clues from mangled bits of metal. "We have no
idea what caused the crash. It's up to the tin kickers now."
Nominated by Mark Worden
TiVOed: The art of capturing television
programming using a TiVO digital video recorder. "I couldn't watch
'Survivor' last
night, but I TiVOed it."
Nominated by
Carolyn Neilson Brooks
TMI: If youre a Baby Boomer,
it means Three Mile Island. If youre a product of the digital age, it means too much
input or too much information.
togethering: Vacationing or
traveling with a group, particularly your
extended family -- which doesn’t sound much like a vacation to
us.
toner
phoner: A telemarketing scam in which the
caller poses as a sales rep from your regular office supply company
offering copier/printer supplies at cut-rate prices "if you buy now."
Often the "supplies" never arrive, but your credit
card is charged.
Nominated by Suzanne Pietrowski
topic
tiling: The practice of projecting the topic or key points
of a speech repeatedly onto a backdrop behind the speaker as if brilliant phrases such as
"Corporate Responsibility" or "Strengthening the Economy" will keep
you riveted to your seat.
Nominated by Joeth Barlas
touchpoints: This might sound
erogenous, but it's not. In business, its every point where the company and its
products and services come in contact with the customer. Marketers
and politicians have become obsessed
with controlling every "touchpoint."
tourists: People who use training classes as a way to get a vacation from their jobs.
"We had 10 serious students in the class. The rest were just tourists."
Nominated by Chris Clarke
Town Hall Moment: Sen. Joe
Wilson's tacky explanation for calling
President Obama a liar during the president's
address to Congress. "I had a Town Hall
Moment." The recent healthcare town halls were
known for the disrespectful behavior of some healthcare reform
opponents.
Nominated by Sandie Wilson
traction: What Firestone lacked,
but other businesses now seem to have. Traction means to gain ground. Examples:
"Were getting traction in the B2B space." "The new sales campaign has
traction."
Nominated by Mark Schaffer
tract mansions: A grouping of starter castles, each on a quarter
acre lot, located next to a shopping center.
Nominated by Frank Elfring
traffic calming
devices: Speed bumps, traffic islands, rumble strips, etc.,
that force drivers to slow down. Often used to keep drivers from speeding through quiet
neighborhoods or to make selected streets less attractive as alternate routes.
Nominated by Elizabeth Shaw
transition: Transition is a great noun, but it's a
questionable verb. The Random House Unabridged
dictionary acknowledges it as a verb, but Webster's Revised Unabridged
and others don't. So recognize that the next time you say -- "We will
transition to the new software in the coming month" -- you're on thin
ice. In any event, it is so overused it has become a buzzword. Even
worse: Transitioning. "We’re transitioning to the new economic
realities."
Nominated by David Vandershel
transparent, transparency:
A favorite in business and government. It can mean open, visible,
accessible, publicly accountable, etc. -- without privacy or secrets. "The computer
age is moving society toward greater transparency." Not to be confused with the less
admirable definition of transparent -- to have obvious selfish motives. Of course, we
would never think of business and government in that manner.
Nominated by Tim Blankenhorn
treeware: Any
paper-based printed material, such as newspapers, books, etc. In techie circles, it
generally refers to documentation manuals.
Tribble: A computer virus or worm that does
nothing directly destructive but slowly brings the system to a crawl by
using large amounts of resources. Named for the cute little creatures
from the original Star Trek that did nothing but eat and reproduce.
Nominated by
Phil Spray
trickle-down ergonomics:
The practice of stealing (or being given) an Aeron chair, desk, computer
or workplace tools after you've been
laid off.
Truck Factor: The number of people on your
team who have to be hit by a truck before the project is in serious
trouble.
Nominated by Michael Finnegan
truthiness:
Something that has the ring of truth to it, that you may even want to be
true, but has no real basis in fact. Made
famous by TV personality Stephen Colbert.
tszuj: To tweak,
finesse or make better. (pronounced zhoozh).
Another term from "Queer Eye for the Straight Guy" that’s
found its
way into business lexicon. “If we tszuj distribution, we should be able
to reduce costs.”
Nominated by
Kaz C.
tunneling: Refers to top executives transferring assets and cash out of a corporation into
their own private accounts, leaving the company primarily with liabilities and assets of
little value. Thanks to Adelphia, Tyco and others for bringing this term to our attention.
Nominated by Richard Budd
turnkey: A product that is
supplied, installed or purchased in a condition ready for immediate use, occupation, or
operation. "Just turn the key and it works." This is not a new term, but the
tech world likes to brag about providing turnkey solutions.
Nominated by Jennifer Shannon
tweel:
Tired of flat tires? Help is on the way. Michelin is developing a tweel,
a tire/wheel molded unit that needs no air. Why? To grab share in the
growing Chinese market, where the roads make daily driving an adventure.
Nominated by
Susan Lister
tween market: Retailers are hot after the booming "tween market," teen wannabes
(8-to-12-year olds) trying to be "cool." A very brand-conscious crowd, they're
ditching "kid" fashions for the more "mature" (and often sexy) attire
of teens.
Nominated by Dave Roberts
12th man: A quaint American football term that describes the home-field advantage created
by the intimidating presence of 65,000-plus crazed, towel-waving and frequently inebriated
football fans.
12:00 Flasher: A person of limited technical know-how. Giveaway: His/her VCR incessantly blinks
"12:00."
Nominated by Hurston Prescott
24/7: It was
a football score until the Internet convinced everyone that you couldn't stay in business
if you weren't open for business around the clock. Could this be the reason unemployment
is so low?
twit filter: Most e-mail programs come with one. It lets you separate your e-mail by name,
address, subject line, keywords, etc., so you can filter the "twits" from your
favorite e-mail discussion list. Works well with spam, too.
two-comma: Denotes anything that costs $1,000,000 or more. "The new server
configuration is a two-comma project."
Nominated by Ray Griffin
2K3: The cool way of saying 2003. While 2K1 and 2K2 struggled to make it into the
mainstream, 2K3 is the hottest term since Y2K.
2-liter bottle: The opposite of six-pack abs.
More commonly known among middle-aged men as a beer gut.
Nominated by Mark Metcalf
typerventilating:
An
instant messaging panic attack.
typosquatter: Someone who reserves a domain name one letter off in hopes of stealing
orthographically-challenged customers.
Nominated by Laurel Sutton
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